Philanthropic activity is now can be considered as an unconscious part of everyone. The advantages of philanthropy activities have spread. Public fundraising now is not only for social act but also for environmental conservation, human rights, etc. one of the reasons why now philanthropy activity is different from the previous time is because philanthropy millennial exists. Philanthropy millennial is now packed with different things along with accountability and transparency. Moreover, the transformation to digital philanthropy was also a sign of change in philanthropy, because it has simplified a way to donate. However, the socialization for the digital philanthropy transformation still has not widely heard by the public, especially for those who live in the rural area. Therefore, the 20th Philanthropy Learning Forum was conducted in Semarang with the theme “Optimizing the Utilization of Digital Payments for Philanthropic Activities” on April 24th 2019. There were 3 speakers in the event, they are Hamid Abidin, the executive director of Filantropi Indonesia, Armyn Gita, Public Affairs Lead of Gopay, and Aris Ristian, Branch Manager of Rumah Zakat Semarang.
There are still many people who don’t know that GOPAY now not only can be used for payment activities from the purchase of an item or product but also can contribute or donate. Through, GOPAY for Good which was launched on April 2018, GOPAY user can donate to hundreds of organization or House of Worships just by QR code scan or choosing GOPAY as payment method. Digital mechanism will also make collecting public donations easier, safer, transparent and on target. Until April 2019, there have been 300 foundations, associations, houses of worship that have utilized the program. One of the social institutions who have already utilized GOPAY for Good is Rumah Zakat, and have been working together since 2018. Rumah Zakat itself has its own independent crowdfunding platform called Sharing Happiness. It can be accessed through https://sharinghappiness.org/.
The main goal of this event, other than to introduce the innovation of digital donation to organizations, foundations, and institutions, is expected to be a form of capacity building for them in utilizing technology to collect donations. There were 50 non-profit organizations participated in the event.