[PHILANTHROPY LEARNING FORUM 20] – “Optimizing the Utilization of Digital Payments for Philanthropic Activities”
On February 14th 2019, Filantropi Indonesia has conducted the 20th Philanthropy Learning Forum with the theme “Optimizing the Utilization of Digital Payments for Philanthropic Activities”. The event is the result of collaboration between Filantropi Indonesia and GO-PAY. At the event, we invited speakers who has practical experiences in digital donation such as BAZNAS and Impact Digital. This event, which was conducted in GO-Learn Jakarta, explore discussions related to the optimization of potential, constraints and good practices of digital payment methods within the scope of philanthropy.
Ahmad Mujahid who served as Head of NGO Consultant Impact Digital explained that the trend to donate online nowadays, as recorded in their fundraising platform, Kitabisa.com has experienced a rapid development so we can conclude that an act to help each other is a timeless trend. Some famous people or influencer also has a role as a driving force to collect donation from celebrities, athlete, or even communities. The purpose in collecting donation as of 2018 is mostly for medical purposes then come close is empathy for victim of natural disaster and then to build house of worship. “We have to know how to create an interesting campaign, which emphasize in communicative story telling as a written text or visualization, also the effectiveness of impressions in terms of spreading the campaign, easily accessed payment method, so that it can meet the target specified” stated Mujahid. He said that If we want to create a productive campaign, we could learn from various practice that’s has been done and imitate it., while also adopt the current development and technology.
Another best practice was also presented by Hafiza Elvira, Digital Fundraising Manager of BAZNAS, she explained that digital payment they have been doing in collaboration with GO-PAY is one of the clear evidences that philanthropy can be align with the technological development as well as the excellence from the implementing party. “It’s important that a philanthropy institution to foster the trust of the donator through transparency and accountability of the institution, easier service such as online donation, ‘pick up donations’ and adequate program report that is easy to be accessed by the donator or the prospect” stated Hafiza. Activity program that has been run also affects the public trust thus have the potential to donate through the next activities/campaign
GO-PAY, one of the most used platforms for digital payment and fintech has launched a new online donation service called GO-PAY FOR GOOD. The development of this platform was initiated by the fact that donation activities are deemed to have several limitations (area coverage, not transparent, etc.) Moreover, GO-PAY FOR GOOD is also synergize with platform kitabisa.com to create various campaign. “This is also one of the reasons GO-PAY choose to partner up with other social institution with different background and issue”. Explained Ricky Fahri, GO-PAY Community Engagement Manager. This is both online and offline campaign that uses QR code scan to connect to the GO-JEK application. Now, GO-PAY encourage social institution and organization to join to push the utilization of online payment in which we also can help others by encouraging the practice of online donation. Moreover, Filantropi Indonesia is expected to be able to facilitate and give a capacity building for Filantropi Indonesia’s members in utilize digital technology for donation.