Yayasan Danamon Peduli was the only Corporate Social Responsibility (CSR) institution representing Indonesia in the United Nations (UN) Conference on Housing and Sustainable Urban Development, known as the Habitat III in Quito, Ecuador 17-20 October 2016.
The foundation's featured program, the revitalization of local markets, called the Prosperous Market Program (Pasar Sejahtera) is one of Danamon Peduli's key works, and is considered to be relevant in achieving the goal of sustainable urban development, aligned with the New Urban Agenda and the Sustainable Development Goals.
“Pasar Sejahtera is our commitment to revitalize the local markets by empowering market participants and their collaboration with the Government and local authorities. This public-private partnership ensures the sustainability of the program. Achieving clean and comfortable public markets that are aligned with urban growth and the needs of society in the modern era has been the spirit behind this, and our main concern. Danamon Peduli is very proud and grateful that the Prosperous Market program received recognition from the international community, especially the UN," said Director Executive of the Danamon Peduli Foundation, Restu Pratiwi.
Danamon Peduli's efforts as a partner of the government in achieving market development through community-based schemes is what earned Danamon Peduli the honour of being one of the speakers at the international forum that is held only once every 20 years. On this occasion, Danamon Peduli presented a paper entitled "The Public Market and New Urban Agenda". The first Habitat Conference was held in Vancouver, Canada in 1976; the Habitat II in Istanbul, Turkey in 1996, and then Habitat III in Quito, Ecuador in 2016.
"Danamon Peduli is considered to have a signature program, the Public Market, which is a concrete example on how the private sector can support the implementation of SDGs in Indonesia, especially SDG # 11 on sustainable cities. We think this public market revitalization program is very relevant for us to bring into the learning forum in UN Habitat III, because of its correlation with the New Urban Agenda " explained Ade Mulyo, the United Nations Development Program Head of Partnership Development.
Restu Pratiwi, Executive Director of Danamon Peduli Foundation as the speaker on the topic of “Public Market and New Urban Agenda/SDGs”
Since 2010, Danamon Peduli’s Pasar Sejahtera program has run in partnership with the Central and Local Government with program implementation focusing on: (i) the physical revitalization of the market and (ii) revitalization of the non-physical aspects, such as institutional capacity building, education to increase awareness regarding clean and healthy living, and financial literacy and market promotion activities. Currently, there are eight pilot markets or assisted markets: Ibuh-Payakumbuh inWest Sumatra, Tejoagung Metro in Lampung, Bunder-Sragen in Central Java, Grogolan-Pekalongan in Central Java, Karangwaru Market in Yogyakarta, Pasar Baru-Kota in Probolinggo, East Java, Lambocca Bantaeng in South Sulawesi and Pandansari Balikpapan, East Kalimantan.
During 2015, there were 4,291 volunteers involved from the market communities; 5,097 employees as volunteers from Danamon, Adira Finance and Adira Insurance; as well as more than 210,000 beneficiaries of the Pasar Sejahtera program throughout Indonesia. This is a key part of Danamon Peduli’s program for 2016 that has a budget of around IDR 17 billion for the social responsibility activities.